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  1. Thrifty Payments
  2. Blog
  3. Demystifying Low-Risk Merchant Accounts: What Every Business Owner Needs to Know
Thrifty Payments 15th January 2025

Demystifying Low-Risk Merchant Accounts: What Every Business Owner Needs to Know

In today’s rapidly evolving digital economy, offering your customers an easy and secure way to pay is more crucial than ever. Whether running an online store, offering subscription services, or providing bespoke products, low-risk payment gateways have become a key component of modern payment systems. For many businesses, streamlining costs, boosting efficiency, and securing long-term stability are key goals. Enter the low-risk merchant account — a powerful tool that can help you achieve all of the above. But what exactly makes a merchant account "low-risk," and why does it matter to your business? Let’s explore this in-depth.

What is a Merchant Account?

Let’s start with the basics: a merchant account is a special type of bank account that allows a business to accept credit and debit card payments. It acts as a temporary holding area for funds before they’re transferred to your primary bank account. However, it’s important to understand that the payment gateway used for transactions plays a crucial role in determining your risk level. With a low-risk payment gateway, businesses are more likely to enjoy reduced fees, quicker approvals, and a more secure processing environment.

But here’s the twist: payment processors evaluate the risk your business presents when you apply for an account. Factors like your industry, chargeback history, and transaction patterns all play a role. If your business is considered high-risk, you’ll likely face higher fees, longer approval times, and added scrutiny. On the flip side, if you’re classified as a low-risk merchant, you’ll enjoy several financial benefits — more on that in a moment.

Defining a Low-Risk Merchant

A low-risk merchant is a business that presents minimal financial risk to payment processors. When selecting lower-risk merchant services, businesses in industries such as retail and hospitality benefit from the predictability of their transactions, which leads to reduced fraud and chargeback incidents.

You might be wondering: “What makes a business low-risk?” Well, let’s break it down:

A low-risk merchant is a business that follows predictable patterns and maintains stable transaction histories. Here’s what typically defines them:

  •       Industry Type: They often operate in stable, well-regulated industries like retail, hospitality, or subscription services.
  •       Low Chargeback Rates: These businesses have a track record of handling customer disputes and refunds effectively, with minimal chargeback activity.
  •       Consistent Transaction Patterns: Their business volume doesn’t fluctuate drastically — no sudden spikes or dips in sales.
  •       Geographical Location: Low-risk merchants tend to operate in regions with strong consumer protection laws and lower fraud risks, such as North America or Western Europe.

If your business checks these boxes, you’re likely on your way to securing a low-risk merchant status, which can unlock favorable terms and perks.

Benefits of Low-Risk Merchant Accounts

Being categorized as a low-risk merchant isn't just about saving time; it’s about unlocking real financial benefits for your business. Here’s how:

  •       Lower Transaction Fees: One of the primary benefits of securing a low-risk payment gateway is the ability to process payments at a lower cost. Low-risk merchants face fewer fraud or chargeback issues, so payment processors charge them lower fees. Over time, this can mean substantial savings, especially if you have high transaction volumes.
  •       Faster Approval and Setup: No one likes waiting, especially when it comes to getting paid. Low-risk businesses typically enjoy quicker approvals and faster account setups. This means you can start processing payments without unnecessary delays.
  •       Greater Stability: Imagine running your business smoothly without worrying about sudden account freezes. Low-risk merchants are less likely to face frequent reviews or unexpected freezes, ensuring that your operations stay uninterrupted — especially during peak periods like holidays. Payment processors typically reward businesses with a stable, low-risk profile by offering lower-risk merchant services.
  •       Customer Trust: Today’s savvy consumers expect secure, frictionless payment experiences. With a low-risk merchant account, you can offer just that. A smooth, secure transaction process not only helps in customer retention but also builds trust, which is vital for repeat business.
  •       Access to Premium Features: Low-risk merchants have the luxury of accessing advanced tools, such as fraud protection, comprehensive analytics, and priority customer support. These tools can help you optimize your payment processing and safeguard your business from future risks.

How to Qualify as a Low-Risk Merchant

So, how do you qualify as a low-risk merchant? While some factors are out of your hands, like your industry type or geographical location, you can take plenty of proactive steps to increase your chances:

  •       Minimize Chargebacks: A good customer service experience goes a long way in avoiding disputes. Ensure clear product descriptions and transparent return policies, and handle refunds quickly to keep your chargebacks low.
  •       Implement Strong Fraud Prevention Measures: Tools like Address Verification Systems (AVS) and 3D Secure can help prevent unauthorized transactions. Also, don’t forget to monitor transactions for any suspicious activity.
  •       Be Transparent with Customers: Misunderstandings lead to disputes. Be honest and clear with your pricing, terms of service, and shipping policies.
  •       Stabilize Your Transactions: A sudden surge in transaction volume can raise red flags. Whether it’s a seasonal sale or a special promotion, give your payment processor a heads-up so they can accommodate your needs.

Ensuring your business meets these criteria will improve your chances of securing a low-risk payment gateway and reap the rewards that come with it.

The Cost of High-Risk Status

Choosing the right low-risk payment gateway can help your business avoid these costly disruptions. While low-risk merchants enjoy favorable terms, high-risk merchants face a completely different reality. These businesses often encounter:

  •       Higher Fees: High-risk merchants deal with higher processing fees due to the increased likelihood of fraud and chargebacks.
  •       Frequent Account Reviews: Their accounts are often under closer scrutiny, which can disrupt their operations.
  •       Account Freezes or Terminations: High-risk businesses are more likely to face account freezes or even sudden terminations, which could halt their revenue stream.

Moreover, high-risk merchants may not have access to advanced tools and customer support, putting them at a disadvantage in optimizing their operations.

Debunking Myths About Low-Risk Merchant Accounts

There are a few myths about low-risk merchant accounts floating around. Let's set the record straight:

  •       Myth 1: Low-risk merchant accounts are only for large businesses.
    Reality: Small and medium-sized businesses can qualify for low-risk merchant accounts, too, provided they follow best practices.
  •       Myth 2: Low-risk status is permanent.
    Reality: You need to keep up the good work. Continuously manage chargebacks, monitor transactions, and stay ahead of fraud risks. Neglecting any of these could impact your classification.
  •       Myth 3: Low-risk merchant accounts are always available.
    Reality: While many businesses can qualify, the application process varies by industry, location, and transaction history. It's essential to present your business in the best possible light.

Adapting to Changing Market Trends

As the landscape of e-commerce and digital payments evolves, businesses should stay updated with emerging trends and tools. By adopting lower-risk merchant services and investing in the right technologies, businesses can continue to process payments securely, reduce risks, and ensure smooth customer transactions. Here’s how:

  •       Adopt Advanced Security Solutions: As payment fraud evolves, so should your security measures. Implement cutting-edge fraud detection tools and secure payment gateways.
  •       Keep Up with Payment Innovations: Stay informed about new payment trends like mobile payments, digital wallets, and biometric authentication — which are reshaping how customers pay.
  •       Ensure Compliance: Regularly review and comply with industry regulations like PCI DSS to keep both your business and your customers safe.

Why Low-Risk Merchant Accounts Matter

In a highly competitive business landscape, your low-risk merchant status can be the differentiator between success and struggle. Not only does it help you save money, but it also enhances your reputation, ensures better customer experiences, and allows you to scale with ease.

By keeping your risk low, you’ll enjoy better terms, enhanced security, and stronger customer relationships — all of which play a pivotal role in building your business for the long term.

Conclusion

A low-risk merchant account isn’t just about saving on transaction fees. When it comes to payment processing, having access to a low-risk payment gateway and lower-risk merchant services can significantly impact your bottom line. It’s about ensuring your business remains secure, efficient, and adaptable in the ever-changing world of payments. By understanding the key factors that define low-risk status and consistently applying best practices, your business can enjoy smooth operations and long-term growth. Stay informed, stay proactive, and take the necessary steps today to secure your future as a low-risk merchant!

Reach Out to Us!

Please don't hesitate to contact us if you have any questions or concerns

About Us

Thrifty Payment is a leading credit card processing and merchant service that aims to provide its clients with unmatched payment processing solutions across the U.S. Using our services has significantly changed the online business industry. Thrifty Payments has become one of the most significant business technologies that can assist any online business sufficiently. We help companies to sell their products anywhere effectively and manage their inventories. These services unleash abundant opportunities from global chains to local shops.

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Product Specifications Details

Clover Flex 3 Summary

  • ❖ Clover Flex 3 is a full-featured, handheld POS with a nearly 6” screen.
  • ❖ Wireless charging is supported by the Clover Flex Wireless Cradle and it can also be charged with a USB-C cable.
  • ❖ Flex 3 supports a WiFi and LTE connection (LAN not available).
  • ❖ The battery life supports at least 8 hours of use for a typical SMB.
  • ❖ Its features include a receipt printer, barcode scanner (camera), wireless charging cradle and a headset port. A silicone sleeve is shipped in box.
  • ❖ Its optional compatible accessories include the Flex Travel Kit and an ADA compliant PIN Entry Aid.
  • ❖ Clover Flex 3 features the new Avocado payment flow UI.
  • ❖ It is fully integrated with Clover devices but cannot be tethered to any device over a wire.
  • ❖ Clover Flex 3 is well-suited for a variety of verticals, including full-service restaurants- tableside and curbside, retail, and for merchants in the field.
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Clover Flex 3 Positioning

Clover Flex 3 is a full-functioning POS device that accepts payments, tracks sales, and helps you run your business from the palm of your hand. Its LTE connectivity sets it apart so you can serve customers where they are- at tableside, in line, or out in the field. With an all-day battery, a built-in printer, wireless charging, and a bigger screen it’s the perfect solution for the evolving needs- and speed- of your business.

Speed, Power & Flex‑ibility

  • ❖ Equipped right out of the box
  • • Start your business right away with this mobile smart POS system needing minimal setup and training.
  • ❖ Count on the cloud
  • • Travel with your business anywhere you go. All your data, all your info, always at your fingertips.
  • ❖ Find the right fit for you
  • • Customize the Flex as you see fit. Same power and versatility of our larger devices, and can be configured the way you need.
Product Specifications Details
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  • ❖ Product Catalogue - Upload your products, create modifiers, and organize them by category
  • ❖ Customer Engagement - Store purchase history, engage customers with satisfaction surveys, and respond to feedback in real-time via the Poynt HQ portal
  • ❖ Cash Transaction Entry - Track cash payments and tips on your Newland N910 to get a consolidated view of your sales and revenue
  • ❖ Capacitive Multi-Touch Screen - Streamline your check out and experience with a 5-inch merchant-facing touchscreen
  • ❖ Customizable Branding - Upload your company design to the screen and add your branding to receipts
  • ❖ Payment Flexibility - Accept all forms of payment, including, chip (EMV), swipe (magstripe), and contactless (NFC)
  • ❖ Receipt Flexibility - Let your customers choose to receive print, email, or SMS text receipts
  • ❖ Wireless Freedom - Accept payment anywhere with extended battery life and wi-fi and 4G connectivity
  • ❖ Multiple Payments - Split bills between credit, debit, and cash in just a few quick taps
  • ❖ Safe-T Security - Protect your business with an extra layer of security, including end-to-end encryption and tokenization on your Newland N910 terminal
  • ❖ Multi-Location Capabilities - Keep track of all your business locations on your Newland N910 terminal. Easily switch between multiple business accounts as needed
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Product Specifications Details
  • ❖ Online Reporting & Mobile App - Track sales, settle payments, and get real-time insights and analytics with the Poynt HQ portal and mobile app
  • ❖ Product Catalogue - Upload your products, create modifiers, and organize them by category
  • ❖ Customer Engagement - Store purchase history, engage customers with satisfaction surveys, and respond to feedback in real-time via the Poynt HQ portal
  • ❖ Cash Transaction Entry - Track cash payments and tips on your Newland N910 to get a consolidated view of your sales and revenue
  • ❖ Capacitive Multi-Touch Screen - Streamline your check out and experience with a 5-inch merchant-facing touchscreen
  • ❖ Customizable Branding - Upload your company design to the screen and add your branding to receipts
  • ❖ Payment Flexibility - Accept all forms of payment, including, chip (EMV), swipe (magstripe), and contactless (NFC)
  • ❖ Receipt Flexibility - Let your customers choose to receive print, email, or SMS text receipts
  • ❖ Wireless Freedom - Accept payment anywhere with extended battery life and wi-fi and 4G connectivity
  • ❖ Multiple Payments - Split bills between credit, debit, and cash in just a few quick taps
  • ❖ Safe-T Security - Protect your business with an extra layer of security, including end-to-end encryption and tokenization on your Newland N910 terminal
  • ❖ Multi-Location Capabilities - Keep track of all your business locations on your Newland N910 terminal. Easily switch between multiple business accounts as needed
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SpotOn Poynt is a multi-tasking machine designed to accept virtually any payment type and give you advanced marketng and loyalty features, all-in-one. It’s easy-to-use, powerful, and elegant. Best of all, it’s flexible, enabling you to do business your way.

  • ❖ Accept cards, cash, mobile pay, and gi[ cards
  • ❖ Flexible design for countertop use or wherever your customers are
  • ❖ Dual screens, one for you, one for customers
  • ❖ Full integration with Spot-On Marketing, Loyalty, and Appointments
  • ❖ Use as a full point-of-sale or a simple payment terminal

Easy-to-Use with the Power of a Full Point-of-Sale

Thanks to the powerful, intuitive design of SpotOn Poynt, you can operate it as a simple payment terminal, where you process individual transaction amounts, or you can add a full product catalog and run it as a point-of-sale device.

Optimized for Your Business

Use SpotOn Poynt in “terminal mode” to quickly run transactions if you do not require a full product catalog or if you are using SpotOn Appointments Use SpotOn Poynt in “POS mode” to add and modify hundreds of items to your product catalog Optimize your catalog with a flexible hierarchy of Catalogs, Categories, and Products Easily add Open Items during the checkout that are not included in your catalog Add custom taxes, convenience fees, and discounts Operate an optional cash drawer

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Drive customer engagement with loyalty apps

PAX A-series payment terminals don’t just look like high-end smartphones. Their PayDroid operating system also opens the door to a whole new world of marketing & analytics apps via MAXSTORE, ranging from the management of fidelity cards, meal vouchers, Petrol applications, to table order management, ticket validation and payment of bills.

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A complete point of sale that’s better than ever

  • ❖ Larger touch screenThe upsized 8" touch screen has plenty of room to confirm orders, complete payments, and manage everything to run your business.
  • ❖ Payments are easierCustomers can dip or tap payments front and center with a conveniently located card slot and contactless reader.
  • ❖ Receipts with optionsCustomers can get a printed receipt with the built-in printer or you can send receipts by email or text.
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Everything, at your fingertips

  • ❖ Payment options for your customersMini makes it easy for customers to pay with swipe, dip, or tap. Credit or debit. And contactless payments like Apple Pay®, Google Pay™, and PayPal/Venmo®.
  • ❖ Anywhere anytime accessA small POS with real time 24/7 access to your data lets you check in and run your business from wherever you are.
  • ❖ Start small and expand when neededMini works with all other Clover devices and can expand with accessories to build a complete system so your system can grow as your business grows.
Product Specifications Details

Form and function by design

  • ❖ Two screens are faster than one
  • • Keep lines moving with a 14" HD display for you and a 8" touch screen for your guests to confirm their order, leave a tip, redeem rewards, pay, and request a digital receipt.
  • ❖ Beauty and brains all-in-one POS
  • • Attractive and easy-to-use hardware with a printer and included cash drawer and all the right software in one system.

Created for simplicity, speed, and security

  • ❖ Easy to use and ready to go
  • • Station Duo is ready for work right out of the box, and with intuitive software built in, training your staff is minimal.
  • ❖ Accept every type of payment
  • • Let customers pay however they want. Credit or debit. Swipe, dip, or contactless payments like Apple Pay®, Google Pay™, and next generation payments like PayPal/Venmo® QR codes.
  • ❖ We’ve got your back
  • • Protect your business and customer information with end-to-end encryption and integrated chip sensors.
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Manage your business from anywhere

  • ❖ Track, report, repeat
  • • Tracking and reporting is the lifeblood of your business. How was business today? This day last week, or last year? You’ve got the answers.
  • ❖ Help your team to succeed
  • • Run reports to know which employees are your best sellers, manage schedules and timesheets, and set system permission levels to keep track of your biggest assets.
  • ❖ More ways to get paid
  • • Make it easy for customers to pay you away from your counter with options like Virtual Terminal, invoicing, and recurring payments.
  • ❖ Get to know your customers
  • • Grow your business with a customers list built automatically from credit card sales.
  • ❖ Reward customer loyalty
  • • Your best customers deserve special attention—build rewards programs to keep them coming back.
  • ❖ Promotions with purpose
  • • Offer promos to your customers of what’s new or timely, like a fresh spring salad or a fall sweater.
Product Specifications Details

The right tools for the job

  • ❖ Room for you to work The 14" high-definition touch screen makes your work fast and easy, from inventory and employee management to payments and reporting.
  • ❖ Ready out of the box Comes with a cash drawer and receipt printer — all you need to get to work.
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One station to run your shop

  • ❖ Able to grow with you Station Solo works seamlessly with every other Clover device, letting you build a system that scales as your business grows.
  • ❖ Payments are easy Take swipe or dip payments from all major credit cards.
  • ❖ Speed, power, reliability Station Solo packs plenty of processing power to help you run your business more effectively and efficiently.

Clover helps you grow

  • ❖ Get your money fasterClover Rapid Deposit lets you transfer funds quickly to your bank account.
  • ❖ Turn future sales into cash todayTurn future credit card sales into working capital, with clear and easy payback terms that give you the flexibility to grow your business.
  • ❖ Gift cards are a win-winDrive immediate sales and get new customers with digital and physical gift cards.
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Product Specifications Details

Smooth sailing – at the till and behind the scenes

  • ❖ Customers can pay online when ordering, or on collection after click-and-collect. You can also offer contactless dining via QR codes on tables, encouraging seamless re-ordering.
  • ❖ Offer gift cards to boost sales and build brand loyalty. Create promotions and special offers. Bundle items to increase customers’ average order size.
  • ❖ Use forecasting and table booking to better plan staff timetables and reduce wait times. Send orders directly to kitchen printers to speed up service. Create time-based promotions to attract more customers during slow periods.
  • ❖ Keep a close eye on sales from anywhere, with real-time reporting and insights. Manage multiple locations and compare sales to identify trends and opportunities.
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We’ll help you manage your restaurant, your time and your payments all from one place, with point-of-sale software designed to maximise how you do business.

  • ❖ Customise menus
  • ❖ Split bills
  • ❖ Print to kitchen
  • ❖ Online click-and-collect
  • ❖ Gift cards – paper and digital
  • ❖ Help whenever you need it, with 24/7 phone support

Clover helps you grow

  • ❖ Get your money fasterClover Rapid Deposit lets you transfer funds quickly to your bank account.
  • ❖ Turn future sales into cash todayTurn future credit card sales into working capital, with clear and easy payback terms that give you the flexibility to grow your business.
  • ❖ Gift cards are a win-winDrive immediate sales and get new customers with digital and physical gift cards.
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Product Specifications Details

Self ordering, optimized

  • ❖ Boost efficiency Free up your staff to focus on value-added tasks rather than taking orders.
  • ❖ Improve customer experience Let customers browse menus at their own pace and customize their orders the way they want.
  • ❖ Grow your average ticket size Increase restaurant revenue by promoting cross-selling and upselling options on the ordering kiosk.
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Product Specifications Details

Make orders make sense

  • ❖ Bridge the gap between your front and back of house so you never get thrown off by order volume swings again.
  • ❖ Consolidate your order channels and put all on-premise orders and off-premise third party orders in one place.
  • ❖ Do away with paper ticket clutter in the kitchen. Place an order on any device in the restaurant, and it will fire straight to the KDS.
  • ❖ Print Runner tickets on any network-connected printer directly from the KDS.
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Keep operations running smoothly

  • ❖ Improve diner experience by speeding up service without losing order accuracy.
  • ❖ Track your team’s performance and adjust as you go with prep time and fulfillment reporting.
  • ❖ Reduce the risk of operational mistakes for on-premise ordering.
  • ❖ Increase orders and revenue.

Built for restaurants –and restaurants only

  • ❖ The Clover KDS is purpose-built for food service and kitchen environments with a temperature resistant body that has the highest heat tolerance (122°F) on the market.
  • ❖ Easy to clean and see with anti-fingerprint and anti-glare treatment.
  • ❖ Bi-directional speakers help alerts be heard even in the noisiest kitchens.
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Right‑sized for your fast‑paced kitchen

The Clover Kitchen Display System has plenty of room to manage all your orders, whether you choose the 14" or 24" model.

KDS Software Features

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Multi-Level Fulfillment

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Expo Mode

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Item Level Routing

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Prep Time Reporting

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Color-Coded Order Status

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Runner Ticket Printing