Everything you Need to Know about Card Terminal: What, Why & How!
In current times, manual payment systems can genuinely hinder your business from growing, as you won’t be able to reach online markets or cater to a large number of in-store customers. This is why it has become essential for businesses to adopt physical and virtual payment systems that can handle day-to-day business transactions quickly and conveniently.
Business owners considering automating the payment system may have many concerns and queries about which tool or system to choose for their business's payment demands. Their concern is genuine, as the market is overflowing with payment solutions, and choosing the right fit for your business could be tricky.
So, how do you pick the right one? Understanding the different types of credit card machines and terminals is key to selecting the best device for your business. Knowing the right tools to use ensures you make the most of your budget and avoid unnecessary expenses while improving customer satisfaction. Let’s learn about the credit card terminal options available for small businesses and how to choose the best credit card processing machines for your needs.
What are Credit Card Machines and Terminals?
Advance payment systems are one of the most significant advancements in modern commerce, and card terminals (both physical and virtual) have contributed significantly to making them accessible and practical for everyday transactions. So what are they, and how do they help with the modern payment processes?
Credit card machines and terminals are payment processing devices that allow businesses to accept electronic payments via credit and debit cards. These devices serve a vital function—capturing card information, authenticating the amount, and securely transmitting it to the payment processor. Once processed, the terminal can print or send a receipt electronically.
The devices work in real-time, ensuring that only valid, authorized transactions are approved and non-functional or expired cards are declined.
Features of Credit Card Machines
Now, let’s explore the components of a credit card machine to deepen our understanding of how online payments work. Most credit card machines come with the following features:
- PIN Pad: Allows customers to enter their PIN to authorize payments.
- Screen: Displays the transaction total and approval status.
- Card Reader: Reads data from credit cards, whether they are EMV (chip-based) or traditional magnetic stripe cards.
- Network Connection: The virtual terminal, also known as a card terminal, can connect to the internet and transmit payment data to the processor.
- Receipt Printer: Some models have built-in printers, while others may send receipts via email or text.
In addition to these basic features, specific models may include barcode scanners, built-in cameras, or touchscreens.
How Do Credit Card Machines Work?
Credit card processing machines read the cardholder’s data from the magnetic stripe or EMV chip when the customer swipes, inserts, or taps their card. The machine then transmits this data to a payment service provider (PSP) over a network (wired, Bluetooth, or wireless). Once the PSP confirms the transaction's validity, an approval or decline code is sent back, completing the payment process.
If approved, the customer receives a receipt, either printed or sent electronically.
Types of Credit Card Machines and Terminals
Each credit card processing provider offers various devices with distinct features designed to cater to different types of businesses. The options vary in pricing, portability, and functionality. Here are the most common types of credit card machines:
Stand-alone Credit Card Terminals
These are the traditional credit card machines you find at most checkout counters. Stand-alone terminals are typically used in brick-and-mortar stores or for telephone payments.
- Who should buy this? Businesses with face-to-face transactions or those processing over-the-phone orders.
- How does it function? Features an EMV chip reader, magnetic stripe reader, keypad, and screen. Some support NFC for contactless payments.
- How much does it cost? $100 to $300.
- Connection mode: Hardwired through phone lines or ethernet.
Wireless Credit Card Machines
Wireless, handheld credit card terminals are versatile and portable. They allow businesses to accept payments on the go, such as at events, tableside at restaurants, or for curbside pickup.
- Who should buy this? Businesses like food trucks or service providers who need flexibility for mobile transactions.
- How does it function? Supports chip, swipe, and contactless payments with features like built-in printers or barcode scanners.
- How much does it cost? $199 to $599.
- Connection mode: Bluetooth, WiFi, or cellular network.
POS Terminals with Built-in Card Readers
All-in-one point-of-sale (POS) systems are ideal for businesses looking for full-scale solutions. These devices integrate hardware and software, providing complete payment processing solutions for high-volume retailers or restaurants.
- Who should buy this? Retailers and restaurants with medium-to-high sales volumes.
- How does it function? Includes touchscreens, POS software, built-in printers, and support for various payment methods.
- How much does it cost? $700 to $2,000+.
- Connection mode: Ethernet, WiFi, or Bluetooth.
Mobile Credit Card Readers
Mobile card readers are compact devices that attach to smartphones or tablets via the audio jack or Bluetooth. These devices work well for freelancers or service providers who need portability and ease of use.
- Who should buy this? Service providers, market vendors, or consultants.
- How does it function? Basic magnetic stripe readers with optional EMV chip and NFC support for contactless payments.
- How much does it cost? Free to $125.
- Connection mode: Wireless via cellular or WiFi.
How to Choose the Best Credit Card Machine
Selecting the right credit card machine depends on several factors. Businesses should first analyze their payment data, budget, and other specifics and then pick the best option available for their business needs. Here are a few points to consider.
- Business Model
Consider whether your business operates from a single location or multiple locations and whether you need portability for mobile transactions.
- Transaction Volume
Ensure your chosen terminal can handle the volume of transactions your business experiences.
- Payment Methods
Look for a terminal that accepts various forms of payment, such as NFC (Near Field Communication) or contactless payments, EMV chip, and magnetic stripe. In addition to these traditional methods, businesses can choose devices supporting emerging payment technologies such as QR code payments, mobile wallets (like Apple Pay or Google Pay), and biometric payments.
- Portability
For businesses that require flexibility, look for wireless terminals or mobile card readers.
- Device Compatibility
Ensure the terminal works with your existing POS systems and integrates seamlessly with your software.
- Ease of Use
Choose devices that are easy to operate and require minimal training for staff.
- Security
Always prioritize devices that comply with Payment Card Industry (PCI) standards to protect customer data.
- Cost
Evaluate the cost of the hardware against its functionality and the long-term benefits it offers your business.
While physical credit card terminals are a great solution for businesses with in-store or face-to-face transactions, virtual terminals offer an alternative for businesses that primarily operate remotely or online. Let’s dive into how these software-based solutions are changing the payment landscape for modern businesses.
Virtual Terminals: The Ideal Solution for Remote Businesses
In addition to hardware and software integration, virtual terminals are becoming increasingly popular, especially for businesses operating remotely or online. Virtual terminals allow businesses to accept card-not-present payments, which is particularly useful for service providers, consultants, and businesses that don't have a physical storefront.
What is a Virtual Terminal?
A virtual terminal is a software-based payment gateway that allows businesses to process payments directly from a computer, tablet, or smartphone. These systems are ideal for businesses that need to accept payments remotely, such as over the phone, via email, or through online platforms. With a virtual terminal, businesses can securely enter credit card details into a web-based form and complete transactions without needing a physical card reader or terminal.
Benefits of Virtual Terminals
Virtual terminals are especially beneficial for businesses that frequently engage with customers remotely, or that operate in industries like freelancing, consulting, real estate, or e-commerce. They are also a great solution for businesses offering subscription services or payment plans, as virtual terminals can be easily integrated into automated payment systems. Here is what they offer:
Convenience: Virtual terminals allow businesses to accept payments anytime and anywhere without the need for a physical point-of-sale terminal. Whether you're in the office, at a client's location, or working remotely, you can process payments quickly and securely.
No Hardware Required: Unlike traditional credit card machines or POS systems, virtual terminals don't require specialized hardware, making them an affordable solution for small businesses or those with limited space.
Ease of Use: Virtual terminals are simple to set up and use. They often come with intuitive interfaces that
require little to no training for employees or business owners.
Security: Virtual terminals comply with PCI DSS (Payment Card Industry Data Security Standard) regulations, ensuring secure data handling and protection against fraud. Transactions made through virtual terminals are encrypted, which protects sensitive customer information.
Integration with Existing Systems: Many virtual terminals integrate with other business software, such as accounting tools, CRMs, and inventory management systems. This makes it easier to manage all aspects of the business from a single platform.
Conclusion
Whether you are considering a physical credit card terminal for in-person transactions or a virtual terminal for remote payments, understanding your business needs and the payment systems available will ensure you make the right choice. The right payment terminal will improve your transaction process and enhance customer satisfaction and securityIn current times, manual payment systems can genuinely hinder your business from growing, as you won’t be able to reach online markets or cater to a large number of in-store customers. This is why it has become essential for businesses to adopt physical and virtual payment systems that can handle day-to-day business transactions quickly and conveniently.