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  1. Thrifty Payments
  2. Blog
  3. Leveraging Data Analytics to Optimize Your Subscription Business
Thrifty Payments 27th January 2025

Leveraging Data Analytics to Optimize Your Subscription Business

Imagine a treasure map leading you to buried gold. Would you not like to navigate the way to get to the treasure so you can use the money to expand your business growth?

What if we tell you that your data is the map that you can use to find the hidden treasure? Your customer data can reveal hidden patterns in customer behavior, pinpoint operational inefficiencies, and ultimately guide you to a treasure trove of growth and profitability. For continuity subscription merchants, harnessing the power of data analytics is not just an advantage – it's the key to unlocking sustainable success.

This is because the impact of data analytics on subscription businesses cannot be overstated. By leveraging robust data insights, continuity subscription merchants can gain a deeper understanding of their customers, optimize their operations, and ultimately build stronger, more profitable businesses. Recognizing this, businesses need to understand better how they can utilize their data to improve their business operations and achieve growth.

This guide provides a detailed overview of how to gauge a better understanding of your business by using data metrics. Let's read on and learn how you can benefit from looking at the data you collect from your customer interactions and other sources.

Understanding Customer Behavior

Customer Lifetime Value (CLTV)

This crucial metric measures the total revenue generated by a customer over their entire relationship with your business. By analyzing CLTV, continuity subscription merchants can identify high-value customers and tailor marketing efforts to acquire more of them. Tracking CLTV also helps prioritize resource allocation, ensuring investments focus on retaining the most profitable customers.

Churn Rate

Tracking the churn rate helps you understand how many subscribers cancel their subscriptions within a specific timeframe. Analyzing churn data can pinpoint the reasons behind cancellations, such as pricing issues, poor customer service, or lack of product satisfaction. By addressing these factors, you can reduce churn and improve customer retention.

Purchase Frequency

Analyzing purchase frequency patterns reveals valuable insights into customer consumption habits. For instance, you might discover that a significant portion of customers purchase add-on products or increase their order frequency during specific seasons. Such patterns can guide promotional strategies and inventory planning.

Customer Segmentation

Segmenting your customer base based on demographics, purchase history, and other relevant factors allows you to tailor marketing messages and product offerings to specific needs and preferences. Subscription continuity businesses can use segmentation to offer customized plans or discounts, boosting engagement and loyalty.

Product Performance

Tracking metrics such as product popularity, order volume, and return rates helps identify best-selling products and areas for improvement. This data informs product development decisions and optimizes inventory management, ensuring resources are allocated efficiently.

Identifying Areas for Improvement

Analyzing Customer Feedback

Actively soliciting and analyzing customer feedback through surveys, reviews, and social media monitoring provides valuable insights into customer satisfaction. By addressing concerns highlighted in feedback, you can improve products and services to meet customer expectations.

Identifying Customer Pain Points

Analyzing customer support interactions and identifying common issues or complaints allows you to proactively address customer concerns. For example, if customers frequently report billing errors, investing in better continuity billing merchant account solutions can resolve these issues and enhance trust.

Optimizing the Customer Journey

Analyzing customer interactions at every stage — from initial website visits to product delivery and ongoing support — helps identify bottlenecks in the customer experience. Streamlining processes like checkout flows or delivery logistics ensures a smoother journey and increased satisfaction.

Predicting Churn

By analyzing customer behavior and identifying early warning signs of churn — such as declining order frequency or increased customer support inquiries — you can proactively intervene with targeted retention campaigns. Addressing these signals early minimizes customer loss.

Making Data-Driven Decisions

Personalized Marketing Campaigns

Leverage customer data to personalize marketing messages and offers across various channels, such as email, social media, and in-app notifications. Personalized campaigns significantly increase engagement, drive conversions, and foster customer loyalty.

Optimizing Pricing Strategies

Analyze price sensitivity and customer willingness to pay to optimize pricing for different subscription tiers and product bundles. Testing various pricing strategies can reveal the most effective model for maximizing revenue while retaining customers.

Improving Customer Service

Use data to identify areas for improvement in customer service, such as response times, issue resolution rates, and customer satisfaction scores. Implementing changes, like automated support solutions, improves efficiency and customer satisfaction.

Product Innovation

Use data insights to inform product development decisions. For example, identify new product opportunities, refine existing offerings, and discontinue underperforming products. Continuity subscription merchant accounts allow users to use these insights to stay ahead of market trends.

Predictive Analytics

Utilize advanced analytics techniques, such as machine learning, to predict future customer behavior. Predictive analytics can estimate churn probability, forecast revenue, and identify trends, allowing proactive measures to address potential challenges and capitalize on opportunities.

Tools and Technologies for Data Analysis

Customer Relationship Management (CRM) Systems

CRMs like Salesforce and HubSpot offer robust data collection and analysis capabilities. These tools allow continuity subscription merchants to track customer interactions, segment audiences, and run targeted marketing campaigns efficiently.

Business Intelligence (BI) Platforms

Tools like Tableau and Power BI enable visualization and analysis of large datasets, helping identify trends and generate actionable insights. BI platforms simplify complex data, making it easier to implement data-driven strategies.

Data Warehouses

Data warehouses provide a central repository for storing and managing large volumes of data from various sources. This facilitates comprehensive analysis and reporting, enabling continuity subscription merchants to make informed decisions.

E-commerce Platforms

Many e-commerce platforms, such as Shopify and Magento, offer built-in analytics dashboards and integrations with third-party analytics tools. These platforms are invaluable for tracking sales, customer behavior, and subscription metrics.

Conclusion

Continuity subscription merchant accounts offer a deeper understanding of their customers by effectively leveraging data analytics, identifying areas for improvement, and making data-driven decisions that enhance the customer experience, drive growth, and build a sustainable business. In today's data-driven world, businesses that embrace analytics and prioritize customer-centric strategies will enjoy a significant competitive advantage. Whether it's optimizing continuity billing merchant account solutions or tailoring personalized campaigns, data-driven decision-making empowers businesses to thrive in the dynamic subscription economy.

Reach Out to Us!

Please don't hesitate to contact us if you have any questions or concerns

About Us

Thrifty Payment is a leading credit card processing and merchant service that aims to provide its clients with unmatched payment processing solutions across the U.S. Using our services has significantly changed the online business industry. Thrifty Payments has become one of the most significant business technologies that can assist any online business sufficiently. We help companies to sell their products anywhere effectively and manage their inventories. These services unleash abundant opportunities from global chains to local shops.

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Product Specifications Details

Clover Flex 3 Summary

  • ❖ Clover Flex 3 is a full-featured, handheld POS with a nearly 6” screen.
  • ❖ Wireless charging is supported by the Clover Flex Wireless Cradle and it can also be charged with a USB-C cable.
  • ❖ Flex 3 supports a WiFi and LTE connection (LAN not available).
  • ❖ The battery life supports at least 8 hours of use for a typical SMB.
  • ❖ Its features include a receipt printer, barcode scanner (camera), wireless charging cradle and a headset port. A silicone sleeve is shipped in box.
  • ❖ Its optional compatible accessories include the Flex Travel Kit and an ADA compliant PIN Entry Aid.
  • ❖ Clover Flex 3 features the new Avocado payment flow UI.
  • ❖ It is fully integrated with Clover devices but cannot be tethered to any device over a wire.
  • ❖ Clover Flex 3 is well-suited for a variety of verticals, including full-service restaurants- tableside and curbside, retail, and for merchants in the field.
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Clover Flex 3 Positioning

Clover Flex 3 is a full-functioning POS device that accepts payments, tracks sales, and helps you run your business from the palm of your hand. Its LTE connectivity sets it apart so you can serve customers where they are- at tableside, in line, or out in the field. With an all-day battery, a built-in printer, wireless charging, and a bigger screen it’s the perfect solution for the evolving needs- and speed- of your business.

Speed, Power & Flex‑ibility

  • ❖ Equipped right out of the box
  • • Start your business right away with this mobile smart POS system needing minimal setup and training.
  • ❖ Count on the cloud
  • • Travel with your business anywhere you go. All your data, all your info, always at your fingertips.
  • ❖ Find the right fit for you
  • • Customize the Flex as you see fit. Same power and versatility of our larger devices, and can be configured the way you need.
Product Specifications Details
  • ❖ Online Reporting & Mobile App - Track sales, settle payments, and get real-time insights and analytics with the Poynt HQ portal and mobile app
  • ❖ Product Catalogue - Upload your products, create modifiers, and organize them by category
  • ❖ Customer Engagement - Store purchase history, engage customers with satisfaction surveys, and respond to feedback in real-time via the Poynt HQ portal
  • ❖ Cash Transaction Entry - Track cash payments and tips on your Newland N910 to get a consolidated view of your sales and revenue
  • ❖ Capacitive Multi-Touch Screen - Streamline your check out and experience with a 5-inch merchant-facing touchscreen
  • ❖ Customizable Branding - Upload your company design to the screen and add your branding to receipts
  • ❖ Payment Flexibility - Accept all forms of payment, including, chip (EMV), swipe (magstripe), and contactless (NFC)
  • ❖ Receipt Flexibility - Let your customers choose to receive print, email, or SMS text receipts
  • ❖ Wireless Freedom - Accept payment anywhere with extended battery life and wi-fi and 4G connectivity
  • ❖ Multiple Payments - Split bills between credit, debit, and cash in just a few quick taps
  • ❖ Safe-T Security - Protect your business with an extra layer of security, including end-to-end encryption and tokenization on your Newland N910 terminal
  • ❖ Multi-Location Capabilities - Keep track of all your business locations on your Newland N910 terminal. Easily switch between multiple business accounts as needed
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Product Specifications Details
  • ❖ Online Reporting & Mobile App - Track sales, settle payments, and get real-time insights and analytics with the Poynt HQ portal and mobile app
  • ❖ Product Catalogue - Upload your products, create modifiers, and organize them by category
  • ❖ Customer Engagement - Store purchase history, engage customers with satisfaction surveys, and respond to feedback in real-time via the Poynt HQ portal
  • ❖ Cash Transaction Entry - Track cash payments and tips on your Newland N910 to get a consolidated view of your sales and revenue
  • ❖ Capacitive Multi-Touch Screen - Streamline your check out and experience with a 5-inch merchant-facing touchscreen
  • ❖ Customizable Branding - Upload your company design to the screen and add your branding to receipts
  • ❖ Payment Flexibility - Accept all forms of payment, including, chip (EMV), swipe (magstripe), and contactless (NFC)
  • ❖ Receipt Flexibility - Let your customers choose to receive print, email, or SMS text receipts
  • ❖ Wireless Freedom - Accept payment anywhere with extended battery life and wi-fi and 4G connectivity
  • ❖ Multiple Payments - Split bills between credit, debit, and cash in just a few quick taps
  • ❖ Safe-T Security - Protect your business with an extra layer of security, including end-to-end encryption and tokenization on your Newland N910 terminal
  • ❖ Multi-Location Capabilities - Keep track of all your business locations on your Newland N910 terminal. Easily switch between multiple business accounts as needed
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SpotOn Poynt is a multi-tasking machine designed to accept virtually any payment type and give you advanced marketng and loyalty features, all-in-one. It’s easy-to-use, powerful, and elegant. Best of all, it’s flexible, enabling you to do business your way.

  • ❖ Accept cards, cash, mobile pay, and gi[ cards
  • ❖ Flexible design for countertop use or wherever your customers are
  • ❖ Dual screens, one for you, one for customers
  • ❖ Full integration with Spot-On Marketing, Loyalty, and Appointments
  • ❖ Use as a full point-of-sale or a simple payment terminal

Easy-to-Use with the Power of a Full Point-of-Sale

Thanks to the powerful, intuitive design of SpotOn Poynt, you can operate it as a simple payment terminal, where you process individual transaction amounts, or you can add a full product catalog and run it as a point-of-sale device.

Optimized for Your Business

Use SpotOn Poynt in “terminal mode” to quickly run transactions if you do not require a full product catalog or if you are using SpotOn Appointments Use SpotOn Poynt in “POS mode” to add and modify hundreds of items to your product catalog Optimize your catalog with a flexible hierarchy of Catalogs, Categories, and Products Easily add Open Items during the checkout that are not included in your catalog Add custom taxes, convenience fees, and discounts Operate an optional cash drawer

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Product Specifications Details

Drive customer engagement with loyalty apps

PAX A-series payment terminals don’t just look like high-end smartphones. Their PayDroid operating system also opens the door to a whole new world of marketing & analytics apps via MAXSTORE, ranging from the management of fidelity cards, meal vouchers, Petrol applications, to table order management, ticket validation and payment of bills.

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Product Specifications Details

A complete point of sale that’s better than ever

  • ❖ Larger touch screenThe upsized 8" touch screen has plenty of room to confirm orders, complete payments, and manage everything to run your business.
  • ❖ Payments are easierCustomers can dip or tap payments front and center with a conveniently located card slot and contactless reader.
  • ❖ Receipts with optionsCustomers can get a printed receipt with the built-in printer or you can send receipts by email or text.
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Everything, at your fingertips

  • ❖ Payment options for your customersMini makes it easy for customers to pay with swipe, dip, or tap. Credit or debit. And contactless payments like Apple Pay®, Google Pay™, and PayPal/Venmo®.
  • ❖ Anywhere anytime accessA small POS with real time 24/7 access to your data lets you check in and run your business from wherever you are.
  • ❖ Start small and expand when neededMini works with all other Clover devices and can expand with accessories to build a complete system so your system can grow as your business grows.
Product Specifications Details

Form and function by design

  • ❖ Two screens are faster than one
  • • Keep lines moving with a 14" HD display for you and a 8" touch screen for your guests to confirm their order, leave a tip, redeem rewards, pay, and request a digital receipt.
  • ❖ Beauty and brains all-in-one POS
  • • Attractive and easy-to-use hardware with a printer and included cash drawer and all the right software in one system.

Created for simplicity, speed, and security

  • ❖ Easy to use and ready to go
  • • Station Duo is ready for work right out of the box, and with intuitive software built in, training your staff is minimal.
  • ❖ Accept every type of payment
  • • Let customers pay however they want. Credit or debit. Swipe, dip, or contactless payments like Apple Pay®, Google Pay™, and next generation payments like PayPal/Venmo® QR codes.
  • ❖ We’ve got your back
  • • Protect your business and customer information with end-to-end encryption and integrated chip sensors.
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Manage your business from anywhere

  • ❖ Track, report, repeat
  • • Tracking and reporting is the lifeblood of your business. How was business today? This day last week, or last year? You’ve got the answers.
  • ❖ Help your team to succeed
  • • Run reports to know which employees are your best sellers, manage schedules and timesheets, and set system permission levels to keep track of your biggest assets.
  • ❖ More ways to get paid
  • • Make it easy for customers to pay you away from your counter with options like Virtual Terminal, invoicing, and recurring payments.
  • ❖ Get to know your customers
  • • Grow your business with a customers list built automatically from credit card sales.
  • ❖ Reward customer loyalty
  • • Your best customers deserve special attention—build rewards programs to keep them coming back.
  • ❖ Promotions with purpose
  • • Offer promos to your customers of what’s new or timely, like a fresh spring salad or a fall sweater.
Product Specifications Details

The right tools for the job

  • ❖ Room for you to work The 14" high-definition touch screen makes your work fast and easy, from inventory and employee management to payments and reporting.
  • ❖ Ready out of the box Comes with a cash drawer and receipt printer — all you need to get to work.
  • ❖ Keep your team in the loop Sync communication between your staff and back of house to enhance the way your business runs.
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One station to run your shop

  • ❖ Able to grow with you Station Solo works seamlessly with every other Clover device, letting you build a system that scales as your business grows.
  • ❖ Payments are easy Take swipe or dip payments from all major credit cards.
  • ❖ Speed, power, reliability Station Solo packs plenty of processing power to help you run your business more effectively and efficiently.

Clover helps you grow

  • ❖ Get your money fasterClover Rapid Deposit lets you transfer funds quickly to your bank account.
  • ❖ Turn future sales into cash todayTurn future credit card sales into working capital, with clear and easy payback terms that give you the flexibility to grow your business.
  • ❖ Gift cards are a win-winDrive immediate sales and get new customers with digital and physical gift cards.
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Product Specifications Details

Smooth sailing – at the till and behind the scenes

  • ❖ Customers can pay online when ordering, or on collection after click-and-collect. You can also offer contactless dining via QR codes on tables, encouraging seamless re-ordering.
  • ❖ Offer gift cards to boost sales and build brand loyalty. Create promotions and special offers. Bundle items to increase customers’ average order size.
  • ❖ Use forecasting and table booking to better plan staff timetables and reduce wait times. Send orders directly to kitchen printers to speed up service. Create time-based promotions to attract more customers during slow periods.
  • ❖ Keep a close eye on sales from anywhere, with real-time reporting and insights. Manage multiple locations and compare sales to identify trends and opportunities.
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We’ll help you manage your restaurant, your time and your payments all from one place, with point-of-sale software designed to maximise how you do business.

  • ❖ Customise menus
  • ❖ Split bills
  • ❖ Print to kitchen
  • ❖ Online click-and-collect
  • ❖ Gift cards – paper and digital
  • ❖ Help whenever you need it, with 24/7 phone support

Clover helps you grow

  • ❖ Get your money fasterClover Rapid Deposit lets you transfer funds quickly to your bank account.
  • ❖ Turn future sales into cash todayTurn future credit card sales into working capital, with clear and easy payback terms that give you the flexibility to grow your business.
  • ❖ Gift cards are a win-winDrive immediate sales and get new customers with digital and physical gift cards.
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Product Specifications Details

Self ordering, optimized

  • ❖ Boost efficiency Free up your staff to focus on value-added tasks rather than taking orders.
  • ❖ Improve customer experience Let customers browse menus at their own pace and customize their orders the way they want.
  • ❖ Grow your average ticket size Increase restaurant revenue by promoting cross-selling and upselling options on the ordering kiosk.
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Product Specifications Details

Make orders make sense

  • ❖ Bridge the gap between your front and back of house so you never get thrown off by order volume swings again.
  • ❖ Consolidate your order channels and put all on-premise orders and off-premise third party orders in one place.
  • ❖ Do away with paper ticket clutter in the kitchen. Place an order on any device in the restaurant, and it will fire straight to the KDS.
  • ❖ Print Runner tickets on any network-connected printer directly from the KDS.
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Keep operations running smoothly

  • ❖ Improve diner experience by speeding up service without losing order accuracy.
  • ❖ Track your team’s performance and adjust as you go with prep time and fulfillment reporting.
  • ❖ Reduce the risk of operational mistakes for on-premise ordering.
  • ❖ Increase orders and revenue.

Built for restaurants –and restaurants only

  • ❖ The Clover KDS is purpose-built for food service and kitchen environments with a temperature resistant body that has the highest heat tolerance (122°F) on the market.
  • ❖ Easy to clean and see with anti-fingerprint and anti-glare treatment.
  • ❖ Bi-directional speakers help alerts be heard even in the noisiest kitchens.
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Right‑sized for your fast‑paced kitchen

The Clover Kitchen Display System has plenty of room to manage all your orders, whether you choose the 14" or 24" model.

KDS Software Features

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Multi-Level Fulfillment

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Expo Mode

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Item Level Routing

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Prep Time Reporting

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Color-Coded Order Status

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Runner Ticket Printing